Anton Consulting
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Challenge: With significant growth stemming from their online and televised horse betting division, this company lacked the ability to centralize, analyze and leverage customer intelligence to drive marketing campaigns.


Solution: Established business intelligence protocol for customer relationship marketing initiatives.  Worked with marketing and technology to architect a long-term decision support environment. Significantly expanded marketing’s ability to effectively conduct trigger-based campaigns based on customer intelligence.  Developed detailed marketing reports and specific metrics by which customer performance and profitability could be assessed.