Anton Consulting
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Challenge: Due to several international acquisitions, this professional services firm was struggling with how to coordinate and centralize their interactions with global clients who were randomly contacted for cross-sell and up-sell opportunities by various countries and divisions of the company.  


Solution: Initiated a broader vision of customer relationship management (CRM) to meet the needs of a rapidly growing professional services firm.  Conducted a marketing workshop on the value and benefits of CRM.  Developed selection criteria for the purchase and implementation of a centralized contact management tool to serve the needs of 4500 international attorneys.  Created buy-in among key partners and attorneys for process changes inherent in the new strategy and technology.