Anton Consulting
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Challenge: As a result of highly fractionalized customer intelligence across marketing groups, this technology company struggled with an inconsistent and erratic customer experience.  Confident in their ability to build whatever technology solution needed, they sought a strategic roadmap behind which marketing executives with different goals could find consensus.


Solution: Developed a customer relationship roadmap which unified disparate marketing goals around a desirable customer experience. Assessed existing customer treatment goals and identified underlying technology and process drivers.  Identified benefits of a centralized business intelligence environment and outlined high-level recommendations for streamlining business intelligence efforts.